Market Inversion: we’re doing it all wrong
Digital-first in a physical-first world.
COVID-19 moved our society into lockdown and forced an almost immediate digital transformation on virtually every organization. The problem with that is, well, there are a lot of problems, like access and equity, but those things aside, the problem with that is: we are trying to replicate physical experiences in a digital medium because that is what we are most familiar with.
A classroom is built with desks in rows and a whiteboard at the front and a teacher to teach. But it’s a shoddy way to learn when you pick that up, force kids into bingo squares, and keep on keeping on.
The path forward is to look at outcomes and scrap the framework. What do students need to do? Learn. Start there and move backward. How can technology enable learning? So many ways! Can we wrap those into the experience? Hell yes.
This is how we invent a better future, not by picking up the past and forcing it into pixels, but by becoming artists and creators, dreamers and doers, focused on the future we want and backing the design into creating that future. Start at the end, and fill in the path between.
